This year, Spotify named Taylor Swift the most-streamed artist in the world, further extending her reign.
The figures were staggering. Swift has amassed well over 26 billion global streams, outstripping some of the biggest names in music. So after seeing her music in the conversation all year, it felt like a fitting end to the year.
Her success was the result of an incredible schedule. She continued her Eras Tour, released more music from her expanding catalogue of re-recorded albums, and brought the tour to theatres with the hugely successful concert film.
One could not help but notice how Swift was able to keep older songs relevant and at the same time create buzz surrounding new releases. As 2023 drew to a close, the message from listeners was loud and clear: Taylor Swift was everywhere, and millions of fans were still pressing play.