After working, relaxing, and spending most of 2020 at home, it’s no surprise that mattresses were among the most sought-after items during Black Friday and Cyber Week.
This year’s biggest deals weren’t just about saving money. They were a giant shift in what mattered most to people. People began to spend more money on comfort and on better homes.
Shoppers had more options than ever, from budget hybrid mattresses to luxury upgrades. Editors and home experts shared their favourite picks, including better support, better sleep, and long-lasting comfort.
I saw people going about their purchases in different ways. Instead of running after gadgets, many looked for items that could improve their day-to-day lives.
If 2020 taught us anything, it’s that sleep isn’t a luxury. It’s a must-have, and Black Friday was the perfect excuse to finally upgrade.
Shop now and save 10% sitewide until 11/25.
“I tested out the Allswell Luxe Hybrid while researching a mattress story last year, and I fell in love with it. After flopping on about 10 different mattresses, I found it to be one of the most comfortable: it’s firm, but not too firm. And, to my surprise, it was pretty affordable: a queen mattress costs $645. To me, it’s the perfect price point because it’s in between being super cheap and ultra expensive… but it feels expensive.” – Christian Allaire, Fashion and Style Writer