Iggy Azalea puts ownership and power at the center with latest release “Money Come”
Iggy Azalea‘s “Money Come” is all about ownership, money, and control. The song was written by Amethyst Kelly, Christopher A. Stewart, Camara Alford, Jenn Christian Isaksen, Nana Afriyie, Imani Lewis, Joseph T. Gardner, and Louis Ramon Sharpe and produced by C. Tricky Stewart, JerkPoP, and Nana Afriye. Christian Breslauer’s video takes the same power theme into a bold visual story.
In the video, Azalea takes over a corporation, replacing an old-fashioned male C-suite with powerful women and stepping into the position of a new CEO. The image gives ‘Money Come’ an instant sense of reversal and control, especially when paired with Azalea’s decision to create a multimedia project and join OnlyFans. The point is in owning the image, the work, and the ideas that accompany her career and creative identity. “Money Come” sounds like a statement that says, ‘Take what’s yours.’ Its music and visual concept are based on a message of power, self-determination, and control.
